Buffalo Bills fan favorite has a new cereal line out and has been surprising Mafia members at grocery stores in the Western New York area.
You’ve heard of T.O., Josh Jaq, and Flutie Flakes, but now there’s a new cereal box in town that Bills fans will adore.
“Buffalo Shnow Crunch” is the name of the cereal that Dion Dawkins, a member of the squad since 2017, has branded. It is offered at Wegmans locations around the state of New York that are participating.
Should you be curious about the flavor of “Buffalo Shnow Crunch,” consider the flavor of Lucky Charms. The cereal with a buffalo theme has marshmallow pieces, sometimes known as “shnow crunch.”
The cereal boxes are unique in that they include a poster of Dion Dawkins. Additionally, a portion of the cereal’s sales will benefit Dion’s Dreamers, a nonprofit he founded on his own in 2020 with the intention of helping young men and women in underprivileged places by way of mentorship and assistance.
Actually, the cereal is a reference to a well-known Dion Dawkins quote, “you already shnow.” True Bills supporters are aware of this term, which he frequently brings up in the introductions when he claims to have graduated from “You Already Shnow University.”
In an effort to promote his new cereal, Dawkins has been making surprise appearances. Over the weekend, he was seen at the Wegmans on McKinley.
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